By: 20% of the digital ad market while Facebook-owned Instagram (5%), Twitter (1%), and Snapchat (1%) lag behind. Facebook’s advantages endure, even if they do show signs of cracking.
So the question isn’t what to do instead of finding your competitive advantages; they’re still useful. It’s how to build agility into your organization such that you can adapt as the strength of those advantages diminishes. To help your organization become more agile, I offer four pieces of advice, each of which ties to an essential element of agility.
McKinsey survey, one of the biggest differentiators between agile organizations and non-agile organizations is a commitment to actionable strategic guidance. While we often prioritize the dynamic elements of agility — the ability to respond quickly to a changing world — that fluidity only manifests if the organization has a strong core that can provide the resources and the capabilities to create change. And part of keeping the core strong means ensuring that new initiatives aren’t pursued simply for the sake of change or to compete against an apparent rival, but rather to support a clearly articulated strategy that the organization can rally around. Agility without strategy can quickly turn into anarchy.
An organization’s strategy needs to focus not just on how to strengthen the core and win in today’s world, but also on how the core business will fit into the organization’s vision for growth. While a clear path is essential, there are dangers in either changing the path too frequently or not often enough. Agile organizations reevaluate their strategy annually to ensure that the chosen path still makes sense even as the broader landscape has evolved.
Build processes that allow you to explore opportunities. While the notion of being agile suggests an ability to make (relatively) frequent changes, those shifts cannot be arbitrary. This is especially true in industries with long product development timelines. Truly agile organizations have processes in place that allow them to ensure consistency in determining where changes can be made, when a shift is necessary, and whether identified priorities should be given resources. This last point is often given too little attention. Companies rarely have trouble finding opportunities in which they can invest. The challenge is in comparing those opportunities and determining which ones are most worthy of attention, especially when the options are wildly different.
Ultimately, processes that are designed to promote agility need to be considered in the context of the larger organization. Agile processes not only ensure that teams are able to make the right choices at the right times, but they also ensure that shifts aren’t disruptive to other teams or the overall effectiveness of the organization.
Create an insights library that allows you to adapt. Recognizing the need to shift direction or reallocate resources is an important step in practicing agility. Equally important, however, is ensuring that you’re able to quickly respond to the new challenges that emerge. A big part of that is having a deep understanding of customer needs that transcends the particular projects and products that teams may be working on. While I often encourage companies to find quick, scrappy ways to gather insights, I also can’t overstate the importance of building an underlying foundation of research into your customers’ 4% of respondents worked at a company where an organization-wide agile transformation had been completed, though 37% said that such transformations are in progress. With the technological pace of change accelerating and the sustainability of competitive advantages declining, the transition into the age of agility is inevitable. By putting in place some of the essential elements of agility early on, organizations can ensure that the road forward is as smooth as possible.
Jobs to be Done: A Roadmap for Customer-Centered Innovation.
This section will not be visible in live published website. Below are your current settings:
Current Number Of Columns are = 3
Expand Posts Area =
Gap/Space Between Posts = 10px
Blog Post Style = card
Use of custom card colors instead of default colors =
Blog Post Card Background Color = current color
Blog Post Card Shadow Color = current color
Blog Post Card Border Color = current color
Publish the website and visit your blog page to see the results
NEW MARKETS ADVISORS